The web site design industry is one of the most competitive around. Try to advertise for web design services and you are up against a host of competitive suppliers, one cheaper than the other. Makes you wonder how they do it sometimes. If you are determined to have a crack at the web site design business, you have more than likely been tempted to cut prices by offering big discounts and cut corners to get some orders. Experience will show though that offering big discounts and cutting prices is not the way forward to setting up a viable and sustainable web site design business. More important, it is not even necessary to cut prices to grow your web site design business.
Why not just cut prices and grab the business? You cannot have everything in this world. If you offer big discounts something must go in order to sustain the business and this does not sound like a sound business strategy, neither for your business nor for your customers. If you are cutting prices, more than likely you are compromising the quality of the web sites or the service your web site design customers should receive for their money. Even if you have a sound business model and you are able to cut cost through, for instance, outsourcing abroad it is unlikely that you will be able to offer cheap web site design services. Yet some people seem to do it.
There are dangers in offering big discounts on web site design work from the outset. First, the quality and service levels will probably suffer as we have mentioned above. Second, you are not generating enough revenue to invest into development, research, training in new web site design techniques. It is difficult to grow a web site design business without investing, much of which could come from a decent revenue from decent products and services. Third, you could be losing web site design customers who themselves avoid buying cheap stuff and would prefer to go for the more expensive product with a perception of higher quality and value.
Experience has showed that customers are very often willing to pay more for quality products and services, at least those who mean business and want to get somewhere with their web site. The fact is, the web site design market is big enough and growing fast enough and it is possible to find market segments that are willing to pay more for quality web site design. Those who advertise discount web site design will inevitably attract customers who are only willing to spend very little on their web site. These customers have little resources and will very often demand a lot at minimum cost – not the easiest customers to handle, let alone make a profit.
On the other hand, try advertising more high value web site designs with a professional web site and quality service. You will attract the same number of enquiries and orders but of higher value and you will collect more revenue for the same amount of work. Selling discount in the web site design industry is not, in my opinion, a good business strategy. Target the good customers who are not necessarily looking for the cheapest web site but who are willing to pay a bit more for a professional solution and a good customer service.
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Help answer the question about web site design
anyone know of a good web site design program i can download?looking for a program (preferably free -of course) that i can download to help me design a web site. thanks.
About Author
Ralph Ramah is the webmaster of Discount Web Design, one of the leading web design company in the UK offering quality web site design services
Tags: content, database, design, management, sites, system, web, website
That's a great question! It's nice to see a web designer who cares about his work.
Well the 1st thing you should do is download the following browsers on to your computer: Firefox/Mozilla, IE, Opera & Safari. These browsers represent at least 90% of the internet. Having all these browsers on your computer will allow you to check your progress while designing, so you don't get to far into a design/feature of a website that doesn't look good or doesn't work in one of these. The next best thing you can do is to make sure you design your websites to be XHTML & CSS compliant (visit http://www.w3c.org for details and to validate) using software such as Adobe Dreamweaver or Microsoft Expression. This will help with cross-browser compatibility also.
Good luck on all your future design projects!
This article may be useful
Logical vs. Physical Design: Do You Know the Difference?
http://it.toolbox.com/blogs/irm-blog/logical-vs-physical-design-do-you-know-the-difference-9011
-Michael
http://www.w3schools.com/html/
You could run a contest on a freelance site. Or you could browse some of the ready made sites. Here are some:
Logo Search – http://www.logo-search.com
LogoMaid – http://www.logomaid.com
Web Design Elements – http://www.webdesign-elements.com
Here are some, these templates are the easy to edit and manage and very affordable.
Webmaster Templates – http://www.webmaster-templates.net
Free Web Templates – http://www.freewebtemplates.com/
Free Website Templates – http://www.freewebsitetemplates.com/
Free Layouts – http://www.freelayouts.com/
Free Templates Online – http://www.freetemplatesonline.com
HTH
With the current economic climate the work that these companies do can potentially dry up. Since these companies will probably be working with larger clients rather then the smaller "ma & pa" companies.
Larger companies are tightening their belt right now, so any smaller projects where these companies can save money will either be cut or not started at all. Larger companies can afford to cut smaller project (<3million) as they will be able to survive without them and it will let them save some money quickly. They can't afford to cut larger projects as the investments are too large to justify it.
You can see how this puts web design companies that do projects worth less than millions into a bad position.
Macromedia.com download ree try software once you'r done delete it or download it from limewire
Like anything in business, you usually get what you pay for. If you are a novice like the guy above was when he was in college, you probably should keep your cost lower as this will mean as much about experience and attracting business as it will making money for you. If you are more professional and have an impressive portfolio, you can definitely charge more. If this is your first time I'd be in the 30 – 50 per hour range. (Why? Because if you are high and the quality doesn't match, you will not be getting referral business in the future.)
My company Oz2Designs charges a standard rate of $80.00 per hour however it is completely negotiable based on the scale of the project. We have also done flat rate fee's once we get an idea of expectations and approximate work time.
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Good luck!
well try $5 – $15 a page or or like $10-$15 and hr,
or call local web host can ask them what that will charge and then go like 30% lower then them