One of the basic principles of marketing is market segmentation. Matching the right product and services to the right market is critical. This certainly applies to the web design business and industry. There are obviously several market segments in the web design business, let alone the IT business in general. There is on the one hand the lower hand of the market i.e. the discount web design market. This web design market consists primarily of small businesses and one man bands who have either just started their business. We are here talking of companies or individuals who have a limited budget to spend on their web design, so price is definitely an issue. On the other end of the market there are the corporate companies who have the budget but have very different needs in terms of web design. Trying to sell to each one of these web design markets requires a different approach. How do we then sell to corporate companies?
A large and medium business looking for a web design company will probably use similar keywords if they are using search engines. Web design and web site design are the most popular keywords, so go for these in your adwords campaign and search engine optimisation. Corporate web design customers will however expect to find a potential web design supplier whose web site design projects a corporate and professional look.
The supplier’s web design look and feel is therefore a key factor. After all and like it or not, first impressions count. What is this corporate web design look and feel? If you are not sure, look at some of the corporate web sites. Look at Nokia’s web site for instance. Professionalism is obvious. Well groomed design, a bit of flash animation, not many colours. Certainly no spelling or design mistakes. The corporate web design requires particular attention to details.
Obviously the products or services on offer through the web design will to a large extent determine this look and feel. Corporate identity and the company’s ‘voice’ needs to come across loud and clear through the web design. Use of colours, logos, trademarks, corporate figures on the web design will usually achieve this corporate look.
Whilst budget and discount web design companies would show their prices on the web site, corporate web sites need not show your web design prices. Remember we are not necessarily selling to a price sensitive audience here. Showing your price on the web site might actually put potential corporate customers off your web design services. Price it too low and your potential corporate customers might think that your web design services are not good enough. You would be surprised by what some companies are wiling to pay or have been charged for web design work. Although your potential customers will want to have an idea of cost from the outset, I would not actually show my price list on my corporate web site.
Once the customer goes past your web site and decides to enquire about your web design services they would expect to be greeted by a professional team. Make sure your sales team, even if it’s just you, come across as being professional. Corporate customers expect to treat with corporate web design companies. These might not necessarily be large companies but professionalism and track record is a must. Telephone manners, the quality, value and timelines of your quotes are crucial. You have no room for error when you are dealing with people who expect to pay for an excellent web design product and service.
The corporate web design market is certainly a lucrative one. If you are used to servicing the discount web design market, you need to think twice and prepare for a different web design package offer. You will need to invest into designing your own web site for a more corporate look and feel. You will also have to look into training your sales staff and your internal communication processes so that you come across as a corporate web design company yourself.
Watch the video related to web designers
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Help answer the question about web designers
How much do Web Designers get paid a year?I'm 14 and I've been thinking about going into Web Designing (ofcourse when I'm older), But I want some suggestions from people that have/are Web Designers. Have you continued to Web Design?
How much money do you make a year?
Do you suggest I go into Web Designing?
Thanks for your time
Tanner
About Author
Ralph Ramah is the webmaster of Discount Web Design, one of the leading web design company in the UK offering quality web site design and SEO services.
Tags: adobe, cs3, dreamweaver, site, tutorial, web, Webpage, website
thanks for the nice video , its help me out a lot . Also at eZdia you got online experts in web designing/developers which can solne your queries online . Just try at ezdia
I just made a new website n I’m still workin on da design n I havent uploaded it on2 da site yet since i havent finished it yet… n im havnin prob with it alredi… wat do u do wit da member thin?? da way u can sign in n register? but how do u make it funtion ? n how do u make dat sign in n register thin change 2 lik inbox or sign out or somethin??
is der any programme other dan da 1s dat r only available 4 free in free trial ?? cos wat if i wanna change how my website look after lik a month or somethin?? or can u just sign up again n dl all over again wud it still work??
"Perspective Media"
You can have this name, I have a million of them.
I liked the deographics sites better.
It was a close race until I opened one site of each and the finer design site said "Things may not show up correctly because I am not using Micro$oft IE" I am on a Mac. I think IE only has about 60% of the market now-a-days, and is ever shrinking. do not get a site designed be someone that can only show 60% or less of the people what you want them to see.
maybe you should ask them if it is 40% off the regular price since so few can see it?
what about windows 7
go to the remote info part of your site and double check the ftp settings. also check if the “use passive ftp” box is checked
I recommend writing a short job spec for a specific project (or several). Submit that at Guru.com and you will receive many responses. Some will be boilerplate (standard text) and some will show that people have taken the time to examine your project and respond. Ignore the former and work hard at qualifying the latter through references, questions, and their interest.
This has worked well for me and I now have a short list of partners that I use constantly. Some are in India, some in US, and one is in Eastern Europe. The work is going well and the costs are attractive. The key to my success, thought, was working hard up front to qualify the partners prior spending any money, then giving each of them a single project with no additonal commitments. One didn't perform well and I dropped them. The others have been with me for over a year.
Good luck!
i’ve just watched this and it seems very helpful & genuine (i.e not trying to lead to a commercial site). i’m gonna watch the next vid as recomended and furhter form an opinion.
you must look at your around that what the other companies offering to IT programmers and are you able to pay them more then then are getting then offer them and take advantage from them other wise just look the peoples who wants jobs in programming and developing.it,s 21st century and you have to take advantage from other
this video helped me out alot
Your work is really cool!! Maybe I might contact you for some of my web projects. Keep up the good work guys!!!
it says it connecting but then an error thing pops up help for the dreamweaver thing
Well for the Think Web. Think Us. thing, you could go with:
Think Web. Think WDC.
My tips, with 30 years experience in programming, and web coding since it was born…
1. DON'T use any WYSIWYG editor (such as Dreamweaver).
Too long to explain why here.
2. DO use a standard editor for your code (Notepad, Notepad++ are very good).
3. DON'T get involved with any off-the-shelf scripts, such as osCommerce, Miva, Joomla, Drupal etc: it is a waste of time and you will get headaches just trying to adapt the code to your needs.
4. DO Learn HTML, a bit of Javascript, PhP and MySQL. Just write simple stuff to start with. You learn as you go along.
5. DO use http://www.w3schools.com, http://www.php.net and mysql for samples, lessons and trials.
6. DON'T buy or read books on the subject: the web evolves faster than the books are printed!
7. BE TWO persons: a Designer and a Coder: they are different people! The designer makes nice static pages. The Coder (behind the screen and not often rewarded for his hard work) makes the site WORK interactively.
8. DO check/debug your site on IE6, IE7, Firefox at least: they make 91.5% of users.
9. Do check/debug on Opera, Netscape and Safari ONLY if it is a request from your client. (I can't give a *** for the 8.5% other users who are probably computer illiterate anyway…)
10. DO call back here: there are pros that can help!
Good luck.
thanks. i have the best idea for a website. And when it becomes popular i will remember you showing me how to make it in the first place. /”’)(-…-)/”’)