This is the ultimate test. If the viewer does not “get it” the instant he or she looks at your web page and has to think about it, the game is over and the viewer is gone probably forever. Go next door to your neighbor and haul your laptop with you. Assuming your neighbor is a buddy, he will probably humor you (thinking you may be having a breakdown of some sort) and let you plug-in and boot up your computer. Tell him the truth. You need to know (more…)
